Social Networking and Monetization, The Great Explosion
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Have you stopped long enough to realize just how fast all this social networking stuff has exploded? Have you been paying attention to how rapidly new social networking, social messaging and micro-blogging services are popping up? Two years ago how many were tweeting on Twitter? Think back just six months ago! If this was a negative thing it would be called an epidemic, although I guess some do consider it as such.
I think it’s quite interesting to think about how this has social networking started at a time when many critics of the internet were saying how bad it was for depriving so many people from socializing. They said that all the people with their noses stuck online were harming themselves and society as a whole. Now look what has grown up out of the Internet, the greatest increase in socialization ever known to man. To me this is fascinating, yesterday I wrote more in depth about it in my blog post at SuccessFool called, “Monetization and This Explosive Social Network Thing”
Now what got me thinking about social networking in this way was what I was reading that Maki at his Dosh Dosh blog was saying about how big the monetization of social network systems has become, actually how fast it is growing. His post is so well written that I see no reason to go over it again here, it would be best for you to just go read his post yourself, he covers it well.
About the only thing I can add is, if you are marketing anything, the social networks are fast becoming a necessary place to be involved. They are both an environment you become involved with and a vehicle for promotion. And it only works if you do it right. Like life, there is balance involved. Too much promoting and not enough human being and it won’t work. Social marketing is fast becoming the quickest way to communicate with people.
So for some up to date insight into marketing within the whole social network system Maki’s post called, “Complementary Services Social Media Marketing Strategy” with be of value. Watch out though, you can get stuck on his blog, lots of great ideas!
John
11 thoughts on “Social Networking and Monetization, The Great Explosion”
I am very impressed with your concept and approach to online advertising and marketing. My company has been working in online advertising to create a new platform for interactive, “do-it-yourself” ad creation and distribution. I am including a very brief description of what we do at CinFlare and with Flare Ads. I am very interested in your comments and suggestions, and possibly an opportunity to work with your company to distribute interactive display ads across your network of publishers. I think there is tremendous potential for monetizing this concept. Thank you in advance.
My company CinFlare, http://www.cinflare.com, introduces a new portable e-commerce technology, where users create portable shopping carts for their social networking profiles, blogs, personal pages, etc. These shopping carts are fully interactive, Paypal enabled, and allow real-time edit, and update of content, products, pictures, audio, and video, through a very user friendly web interface. In fact, our users are able to update their carts from their mobile phones, and sell goods directly from their facebook, blogs, and personal pages!
In addition to the cart, CinFlare provides a full range of “self-service”, Online Display Advertising and Marketing Platform. This technology allows users to create fully interactive web ads featuring audio, video, graphics, animation, etc. Using CinFlare it takes only minutes to create advanced online services such as customer feedback forms, polls, promotions, coupons, and announcements. All services are template-based, where users simply select a template, customize it with their content, graphics, logo, personal message, and they are done (Gigya Wildfire takes care of publishing!). There is never any programming, webmaster, or IT involved. This new technology allows “YOU promote YOU” concept. A simple and intuitive web interface gives our users, sellers, and advertisers full control to seamlessly connect, create, edit, and publish new ads and new content to thousands of web outlets.
What makes our technology different:
• Ads that function as mini-applications or widgets served on ad networks.
• Viewers interact with these ads or mini-applications without leaving the host site.
• E-commerce that is portable. Why sell from one site when you can sell from thousands? A portable shopping cart would bring the “point-of-sales” to the viewer, as part of an interactive display ad.
• Our users are in full control, and everything happens in real time. No ad agencies, no webmasters, no IT professionals … Advertisers interact directly with publishers and their viewers.
CinFlare is actively partnering with businesses who want to bring the power of display advertising solution to their existing customer base. Whether they are an ad agency looking to leverage the CinFlare’s solution for their clients, or a business with a strong base of business customers who are looking for new ways to grow their businesses, we want to work with them.
Your team can work directly with us to offer self-service display advertising to your clients, or we can build a private label solution that enables you to bring new products and value to your customer base.
Our vision is to transform the way users interact with blogs, social networks, business, entertainment, and the web itself. We believe that our technology will greatly enhance and aid in the efforts to monetize social networks and blogs, and personal web sites. More importantly, our vision is to partner with innovative technology leaders in the new world
If you are interested, please write back with your comments and suggestions.
Thank you,
Kevin Tehrani
info@cinflare.com
(310) 480-0458 Cell
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Hi John,
You’re absolutely right. The Web 2.0 Social Networking phenomena is upon us. We’re all getting sick of promotional e-mail.
But, provide quality and trust via e-mail and people won’t unsubscribe even in the age of Web 2.0.
Web 2.0 offers us lots of opportunity to drive traffic to our sites and that’s perhaps it’s strength.
Recently I’ve been using methods gleaned from ‘The Affiliate Funnel System’ that goes live this week to make money with my niche sites.
Web 2.0 is fully covered in this Course and is a must for any serious Internet marketer. You can rad my product review simply by clicking on my name at the head of this post.
Live long and prosper :~)
Stephen
Stephen Bray’s last blog post..Affiliate Funnel System, Scam or Genuine Moneymaking Opportunity?
The social networks all have viral elements on it so why it has an exponential growth of usage among all other sites.
Yes dosh dosh is a great site ive spent many late nights reading posts. I also belive social marketing has become a powerful tool to promote website and more importantly blog posts.
Search Engine Optimization Packages’s last blog post..Charlotte SEO
Hi John,
I am very new to internet marketing, and I am a student of Mark Terrell’s I am glad I stopped by your blog, you have some great content here and I will be by often, if you have time please stop by my blog and tell me what you think
Thanks
Karen
The positive aspects of using social media for marketing are sometimes counterbalanced by the negatives. While we have a captive audience, keen for information and ready for engagement, we also have an audience who, for the most part, is highly skeptical of being marketed to in anything other than the most discreet and unpressured manner imaginable.
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